Thermo Fisher Antibodies

Thermo Fisher is one of the nation's leading biotechnology product development companies. The Antibodies segment approached us to improve the way customers search for antibodies on their site and ultimately purchase product.

Visit Thermo Fisher Antibodies

  • With over 80,000 products in the antibodies category a robust search was a must to drill down to a scannable number of products while making sure the antibodies meet the scientist's individual research requirements. After months of user experience research, testing, and understanding the way scientist search for and use antibodies we developed a responsive guided search system.

    Credits:

    • Agency: Huge

    • Role: Art Director

    1. To create a beacon experience for the antibodies business segment.

    2. To help users find the right antibody for their needs.

    • The redesign lead to the antibodies segment becoming the leader for growth within Thermo Fisher Scientific and increased revenue by $30million within 3 months of its launch.

    • The director of the division won an Innovation Award for the work and our multi-factor Search tool was patented by Thermo Fisher Scientific in 2017.

Understanding the user journey and the role of the site within that journey.

Find

What type of antibody do I need?
Which application am I using?
Do I have specific parameters?
How do I learn more?

In answering some of these questions and through thorough user research and testing we designed a multi-factor search. This tool allows users to complete a traditional search for a product but with the addition of relevant filters to help narrow down their search. These added filters dramatically reduced search results from tens of thousands to a few dozen in some cases.

Decide

Which antibody meets my criteria?
Has it been referenced?
Are there any images?
How much is it?
Is success likely?

Including tools like Quick View and Compare allowed users to narrow down options on the results screen, saving clicking through to the product detail page for critical information. This step gave users more confidence in their choices before moving to the buy phase.

The results list displays key information that users are looking for to help narrow down options quickly.

Key considerations for the decide phase within the product detail page

Product validation through:

  • Information

  • Data tables

  • Images

  • Published review

Scalability across 80k+ products

Clear landing for SEO entry points

Post-purchase usability:

  • Citation tool

  • Data sheets

Buy

How much is it?
How much do I need?
Can I get a discount?
How do I send it to procurement?
What if it doesn’t work?

Outcome

  1. The redesign lead to the antibodies segment becoming the leader for growth within Thermo Fisher Scientific and increased revenue by $30million within 3 months of its launch.

  2. The director of the division won an Innovation Award for the work and our multi-factor Search tool was patented by Thermo Fisher Scientific in 2017.