Therabody
It’s too hard for users to learn about and buy products, and omni-channel journeys are not supported. The goal of this redesign is to evolve Therabody.com from an e-commerce site to a brand destination that helps users discover ways to improve their wellness.
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Make it personal - As Therabody grows, we’ll need to make the site flex to be immediately relevant to a new audience with a diverse range of needs and experiences.
Show what’s possible - Seamless integration of influencer and social content across the shopping experience will inspire users by showing them how Therabody can help them. Scientific content provides proof that Therabody devices deliver.
Enable omni-channel journeys - The new site should flex based on the users’ channel preference, whether that’s building confidence and delivering a frictionless check-out experience for users who choose to buy direct, facilitating in-store trial, or enabling BOPIS journeys.
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Pitch - 5 days of concepting
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Agency: Work & Co
Role: Associate Design Director
Approach
Understanding the landscape
Site audit
Concepting
Exploring brand execution, navigation, and storytelling
The final concept
Simplified Navigation
Help users understand the assortment
New Homepage
Launch a new homepage that focuses on benefits and shows the new brand
Storytelling
Integrate story content on category pages and product display pages
Drive to Trial
Focus on the path to purchase — including driving trial at physical retail partners
Homepage & navigation
Category landing & PDP
AI-driven discovery
Try & buy from anywhere